Plum wrong
God, I love it when people (I use the word loosely, and also because I tend to overuse the word moron) spend 1000s on a billboard or an advert, and can’t be bothered to copyedit a sentence. Like that Samsung ad squeezeback that ran on DSTV soccer for weeks before someone noticed that it said, “Samsung – in a league of it’s own”.
This is even funnier, because you actually have signage for the Royal Palm Hotel in background, but they still write “Royal Plum Hotel’ on the sign. Oh, and the URL for the hotel goes to a shoe store’s website, with no explanation. I’d love to know who the ad agency is. If any.
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As a language editor, mistakes on public signage is one of my main gripes. And don’t get me started on the (mis)use of the apostrophe! “Pizza’s served daily.” Pizza’s WHAT?
To try that again (because I am apparently typing-skill deficient today):
Is it just co-incidence that the billboard in front of the hotel that is advertising shares the website name??
http://www.moreschi.co.za
-evil grin-
I’ve seen on the back of Bondi Blu delivery vans “Any style to suite your face” and a billboard for plots still available at Pecanwood when they were still developing: “You snooze, you loose”
Totally. Totally a coincidence.
Pizza’s missing brain.
I hate that loose thing too. It’s, like, loose the extra ‘o’, you idiot! (Just kidding).
You’re forgetting that, more often than not, the client is the cause of rotten advertising. I can almost guarantee that the ad agency delivered a brilliant campaign complete with clever copy and amazing graphics… after 13 edits from the “client-who-knows-best-god-only-knows-why-we-hired-professionals-to-do-this”, the ad agency folk flung up their hands in despair and threw in the towel. Or perhaps not.
How embarrassing. For me. This represents a LOT of what is wrong with dear Durban.
Well… it’s probably Jhb company that made the sign? Although, someone has to approve it, I guess.
A college in PE had a big banner made up that encouraged students to ‘enroll now’!!!
For a Living Mark, I presume.
Janine, I’m not sure I see the mistake. If it’s the spelling, then ‘enroll’ is just the US variant of ‘enrol’. Or is it something subtler like why would you encourage students – as opposed to prospective students – to enrol?